McDonalds has recently opened the world’s smallest restaurant ever… and it’s for bees! Named the “McHive”, it was built alongside Swedish creative ad agency Nord DDB and it’s the perfect replica of a full-sized McDonalds restaurante, built with rows of honeycombs, a miniature drive-thru, and the iconic Golden Arches.
The fully functioning beehive is the latest example of how the company is stepping up its efforts to protect the vital insects and ecosystem in our environment. For the past 10 years, bees are facing some serious threats around the world. Insecticides used in farming and human encroachment have pushed the bees to the brink in some areas.
In Sweden, where the iconic tiny bee restaurant is located, several McDonald’s locations have taken it upon themselves to give the bees a hand, turning their roofs into safe havens for the insects and setting up hives where they can thrive.
“Some of McDonald’s restaurants in Sweden have beehives on their rooftops. The initiative started out locally but is now growing. More franchisees around the country are joining the cause and have also started replacing the grass around their restaurants with flowers and plants that are important for the wellbeing of wild bees,” stated the creative agency Nord DDB.
The McHive was auctioned off in honor of World Bee Day this past Monday, on May 20. The beehive was sold for a generous amount of $10,000, with all proceeds going towards the Ronald McDonald House charities.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” marketing director for McDonald’s Sweden, Christoffer Rönnblad, said in a statement. “This miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative.”